Baidu

HK$78.20As of Sun 8 Nov 2026, 12:00 UTC

HKEX:9888Communication

Country Hong Kong

PE (Fwd) 39.99

TSR 6Y CAGR (16.36%)

Div yield —

ROE —

Internet Content & Information

Beta (5Y) 0.58

PE TTM 39.16

TSR TTM (33.50%)

Mkt cap HK$212.7B

ROIC —

SE Grade™

—

Value

Quality

Moat

—

1Y Price

Reference

$85

8.06%

32.36%

Price below Reference Value

TTM

FYE 31 Dec CNY

FY2016

FY2017

FY2018

FY2019

FY2020

FY2021

FY2022

FY2023

FY2024

FY2025

FY2026E

Trend

10Y

Peers

129.1

Revenue¥B

—

124.5

123.7

134.6

133.1

129.1

129.6

0.91%

(3.04)

Revenue growth%

—

(0.66)

8.83

(1.09)

(3.04)

0.38

(0.88)

—

43.88

Gross margin%

—

48.47

48.36

51.69

50.35

43.88

48.47

8.03

Operating margin%

—

8.58

12.92

16.24

15.98

8.03

8.17

12.92

3.61

Net margin%

—

7.93

5.63

14.56

17.41

3.61

3.54

7.93

39.16

P/E ratio (avg)x

—

41.29

45.88

17.27

10.41

55.10

39.80

41.29

—

17.61

EV/EBITx

—

38.19

20.01

15.48

11.34

24.78

17.25

20.01

—

FCF yield (avg)%

—

FCF margin%

—

FCF / Net incomex

—

ROIC%

—

Return on equity%

—

Return on assets%

—

1.70

EPS¥

—

3.51

2.48

6.91

8.28

1.70

1.67

(16.58%)

—

(79.48)

EPS growth%

—

(29.32)

178.48

19.88

(79.48)

(1.61)

(4.72)

—

Bookvalue per sh¥

—

FCF per share¥

—

Dividend per sh¥

—

Div yield (avg)%

—

Payout ratio%

—

2.744

Shares (diluted)B

—

2.814

2.809

2.837

2.798

2.744

◌2.744

(0.63%)

1.93

Buyback yield%

—

0.18

(1.00)

1.37

1.93

◌—

0.78

—

D/E ratiox

—

182.6

Enterprise value¥B

—

407.8

319.7

338.4

241.1

256.9

182.6

(10.91%)

—

LT debt¥M

—

100

Peers (US$27.03B)

Cap (US$)

Kuaishou Technology

15.96B

7.011x

Tencent Music Entertai…

15.78B

11.28x

Kanzhun Limited

7.888B

12.19x

NAVER Corporation

21.01B

14.20x

Capital

TTM

10Y

Leveragex

—

EBIT/Intx

3.724

5.485

Own earn%

—

Sh yield%

1.93

0.78

Owners

Insiders/Inst%

—

Short interest%

—

SBC / revenue%

2.83

Record

10Y

Profitable years

5/5

Revenue growth years

1/4

EPS growth years

2/4

Dividend streakyrs

Op margin range%

8–16

$1 testx

—

Incr. ROIC%

—

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving.

Growth vs revenue

Latest

Trend

4Y CAGR

Rel growth

Revenue

¥129.1B

0.91%

1.00×

Cost of revenue

¥72.44B

3.08%

1.09×

Operating expenses

¥46.28B

(1.75%)

0.90×

Revenue by region

No breakdown available

Reinvestment returns

n/m

Trend

Reinvestment rate

n/m

Return on capital

n/m

Spread over hurdle

n/m