About

I built Standard Equity because I got tired of choosing between Yahoo Finance and a Bloomberg Terminal.

Why this exists

Retail-investor tools fall into two camps. On one end: free tools that show you a P/E ratio and call it analysis. On the other end: institutional terminals that cost USD $24,000 a year and assume you have a junior analyst sitting next to you who already speaks the language.

Neither is right for the people in the middle — individual investors who do their own research, read 10-Ks for fun, want data presented honestly with the unknowns labeled, and don't need a sales rep to log in for them.

Standard Equity is the tool I wished existed when I was that person.

What makes it different

Global coverage by default. Every listed equity, every major exchange — NYSE, NASDAQ, ASX, LSE, TSX, Euronext, HKEX, and more. Most retail tools are US-only or paywall everything else.
Sector-aware metrics. A bank doesn't have free cash flow margin in any meaningful way — but it does have NIM and NII growth. Reports adapt to what the company actually is. See the methodology for how.
AI-generated narrative, not just numbers. Each report includes algorithmic analysis written by an AI analyst, with explicit confidence framing — what we know, what we're guessing, where the projection is most fragile. Good narratives plus good data.
Honest about gaps. When a metric is missing, partial, or stale, we mark it (○) instead of silently showing a blank. Most tools pretend they have the data when they don't.
Methodology is public. See how reports are generated, what data feeds them, and where the model is uncertain. No black boxes.

Who builds it

Standard Equity is built and maintained by Jden Redden, solo. No VCs, no growth team, no advertising-funded model — just one person iterating on a problem they care about, paid for directly by the people who find it useful.

Email: hello@standard-equity.report. I read everything that comes in.

What it isn't

Standard Equity is not investment advice. It's a research tool. The reports help you understand a company faster — they don't tell you whether to buy it. That's your job, and it should be.

It's also not a real-time trading platform, a portfolio tracker, or a brokerage. Use it as a fast first pass before you read the actual filings.

What's next

Roadmap is public. See the changelog for what just shipped and the methodology page for how the analysis works under the hood. Suggestions are welcome at hello@standard-equity.report.

Try the App