Baozun

HK$9.01As of Sun 8 Nov 2026, 12:00 UTC

HKEX:9991Consumer Disc

Country Hong Kong

PE (Fwd) —

TSR 6Y CAGR (30.21%)

Div yield —

ROE —

Internet Retail

Beta (5Y) 0.36

PE TTM —

TSR TTM 1.46%

Mkt cap HK$1.672B

ROIC —

SE Grade™

—

Value

Quality

Moat

—

1Y Price

Reference

$9.73

8.04%

585.96%

Price below Reference Value

FY22

FY23

FY24

FY25

Earnings per share¥

(3.56)

(1.56)

(1.03)

(1.40)

(249.46%)

56.24%

33.93%

(35.83%)

Revenue¥B

8.401

8.812

9.422

9.945

(10.60%)

4.90%

6.92%

5.55%

TTM

FYE 31 Dec CNY

FY2016

FY2017

FY2018

FY2019

FY2020

FY2021

FY2022

FY2023

FY2024

FY2025

FY2026E

Trend

10Y

Peers

9.945

Revenue¥B

—

9.396

8.401

8.812

9.422

9.945

9.990

1.43%

5.55

Revenue growth%

—

(10.60)

4.90

6.92

5.55

0.44

5.23

—

50.87

Gross margin%

—

36.81

40.77

44.21

47.62

50.87

51.00

44.21

(0.18)

Operating margin%

—

(0.36)

(0.31)

(2.63)

(1.82)

(0.18)

(0.36)

(2.43)

Net margin%

—

(2.34)

(7.78)

(3.16)

(1.97)

(2.43)

(2.60)

(2.43)

—

P/E ratio (avg)x

—

EV/EBITx

—

FCF yield (avg)%

—

FCF margin%

—

FCF / Net incomex

—

ROIC%

—

Return on equity%

—

Return on assets%

—

(1.40)

EPS¥

—

(1.02)

(3.56)

(1.56)

(1.03)

(1.40)

(1.50)

—

(35.40)

EPS growth%

—

(250.84)

56.25

33.90

(35.40)

(7.45)

(0.75)

—

Bookvalue per sh¥

—

FCF per share¥

—

Dividend per sh¥

—

Div yield (avg)%

—

Payout ratio%

—

173.5

Shares (diluted)M

—

216.4

183.3

178.5

179.7

173.5

◌173.5

(5.37%)

3.45

Buyback yield%

—

15.30

2.58

(0.63)

3.45

◌—

3.01

—

D/E ratiox

—

1.330

Enterprise value¥B

—

14.60

3.236

2.257

1.112

1.386

1.330

(44.49%)

—

LT debt¥M

—

Peers (US$201.4M)

Cap (US$)

Ciprun Technology…

160.3M

—

Quantgroup Holding…

156.1M

11.31x

YesAsia Holdings…

146.5M

5.413x

Newegg Commerce, Inc.

196.7M

21.09x

Capital

TTM

10Y

Leveragex

—

EBIT/Intx

(0.403)

(0.602)

Own earn%

—

Sh yield%

3.45

3.01

Owners

Insiders/Inst%

—

Short interest%

—

SBC / revenue%

0.07

Record

10Y

Profitable years

0/5

Revenue growth years

3/4

EPS growth years

2/4

Dividend streakyrs

Op margin range%

−3–0

$1 testx

—

Incr. ROIC%

—

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.

Growth vs revenue

Latest

Trend

4Y CAGR

Rel growth

Revenue

¥9.945B

1.43%

1.00×

Cost of revenue

¥4.886B

(4.76%)

0.78×

Operating expenses

¥5.078B

9.81%

1.37×

Revenue by region

No breakdown available

Reinvestment returns

No breakdown available