Heineken N.V. brews and sells beer and cider, and provides soft drinks, in Europe, the Americas, Africa, the Middle East and the Asia Pacific under brands including Heineken, Amstel, Tiger and Strongbow, selling to retailers, wholesalers, distributors, bars, restaurants, clubs, cafes and hotels. It rents pubs and bars and provides wholesale, pub management and technical services, and is a subsidiary of Heineken Holding N.V.