# Revenue by region, Revenue mix and Asset mix

The second bottom table: where revenue comes from, else what it is made of.

## Definition

Revenue by region shows the three biggest regions by revenue share. When the regions are only reported up to an earlier year than the main table's newest, the title names that year (Revenue by region FY25). Where a company reports no regions, the table shows Revenue mix instead: the lines of its own income statement as a share of revenue. If that does not apply either, Asset mix shows the biggest asset lines as a share of total assets.

## Why it matters

Where a company sells decides its currency, tax and growth exposure. For a bank, insurer or landlord, the mix of income lines says more than geography does.

## How Standard Equity uses it

Revenue mix by company type. General companies: no lines, so Asset mix is the fallback. Banks and brokers: net interest income against non-interest income. Insurers: premiums, investment income and other. REITs: rental income, management fees and other. A region that contains another (EMEA incl Netherlands) stays; the contained line is left out of the rows and the total.

## The metric

| Category | Breakdown Tables |
| -------- | ---------------- |
| Unit     | %                |

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